As MMA (mixed martial arts) continues to grow in popularity, the UFC brand (The Ultimate Fighting Championships) continues to dominate the market. Any other MMA organization needs to be on their A-Game if they want to compete for fans and dollars.
Recently, while doing some reading I came upon an article about how one of those competing MMA organizations, Bellatore Fighting Championships, has utilized viral videos and social networking site marketing to help them compete.
There is some useful nuggets of information in the article, especially for those with similar goals or demographics and serves as a good example of some of the ways companies can get their brand more exposure with a little effort.
The article, titled “BELLATOR USES POWER OF YOUTUBE, SOCIAL MEDIA“ is posted at mmaweekly.com.
I hope you find it an intersting read.