As mentioned in my last post, I’m a bit of a fight fan. Prior to MMA (mixed martial arts) becoming as readily accessible as it is today, I got my fight fix from boxing. I still have an active interest in boxing and recently, while catching up on some news on Yahoo Sports, I came upon another fight promotion article packed full of useful marketing tips.
The particular article of interest is titled ‘Boxing Hype Finally Reaching the 21st Century.’ In this article, numerous methods of marketing are implemented in conjunction to generate interest for the upcoming Delahoya – Pacquaio fight. As with the MMA event promotion article spotlighted in my previous post, the ‘Boxing Hype…’ article touches on knowing your existing demographic as well as reaching out to some new ones.
What I liked about this article is it’s areas pertaining to going outside of the old, usual methods of marketing which have become tired and, perhaps outdated for some. The ‘Boxing Hype…’ article is a good look at how large corporations like HBO have acknowledged that changes need to be made to the traditional marketing model if one wants to be successful in a new, vastly changed advertising landscape.
For those interested in more marketing tips from a less than typical perspective, the link is below.
Enjoy.
Boxing Hype Finally Reaching the 21st Century
Original article referenced and linked to in this post © Yahoo Sports.