Archive for the ‘Marketing Center’ Category

Should I Build a Separate Website for Mobile/Smart phones?

Friday, October 19th, 2012

Smart PhonesShould I build a separate site for mobile/smart phones, or can I use my existing site?

The answer to this question depends on a website’s content, it’s audience and it’s goals.  For many static (or “brochure”) sites, a single Dynamic Responsive and/or “fluid” website may be the answer.

A Dynamic Responsive and/or “Fluid” website is a single website which utilizes CSS to target the display to the specific size(s) of the most common devices/sized being…

Read More

HTML 5 and CSS 3: Is it Time?

Friday, October 19th, 2012

Websites and HTML 5With the explosion of smart phones and tablets, I’ve been doing a lot more reading about the new HTML 5 and CSS 3 technologies and their current browser compatibility/usage statistics for both desktops and mobile devices.

If you pay attention to website tech babble, you have no doubt heard or seen the term “HTML 5″ quite a bit.  If you aren’t one for wandering in the tech world, but you do have a website, then…

Read More

More Marketing Insights from the Fight Game

Monday, June 29th, 2009

As MMA (mixed martial arts) continues to grow in popularity, the UFC brand  (The Ultimate Fighting Championships) continues to dominate the market. Any other MMA organization needs to be on their A-Game if they want to compete for fans and dollars.

Recently, while doing some reading I came upon an article about how one of those competing MMA organizations, Bellatore Fighting Championships, has utilized viral videos and social networking site marketing to help them compete.…

Read More

Will changing my hosting company affect my web site ranking?

Friday, June 26th, 2009

My Web Rank!

Recently, in an email, I was asked if changing hosting companies would affect a site’s ranking.  I knew this to be a somewhat common question and felt it would be worth posting the answer to the web site.  I felt this way mostly because I knew I would be asked again by someone else at some point so I might as well type it up nicely so I only have to do it once.…

Read More

Perception Is Reality, 360 Degrees

Friday, January 2nd, 2009

I recently attended a networking event for small businesses and, as is customary at these events, everyone passed their business cards around. Now, since I am in the business of helping small businesses prepare and present the best possible image for themselves, I tend to take a good look at the overall quality and presentation of the business cards that come my way. Usually, there are a few cards in the bunch that could use a little sprucing up.

So it was at this particular event.

Read More

More Marketing Tips From the Fight Biz

Thursday, December 4th, 2008

As mentioned in my last post, I’m a bit of a fight fan. Prior to MMA (mixed martial arts) becoming as readily accessible as it is today, I got my fight fix from boxing. I still have an active interest in boxing and recently, while catching up on some news on Yahoo Sports, I came upon another fight promotion article packed full of useful marketing tips.

The particular article of interest is titled ‘Boxing Hype Finally Reaching the 21st Century.’ In this article, numerous methods of marketing are implemented in conjunction to generate interest for the upcoming Delahoya – Pacquaio fight.

Read More

Marketing 101 From the Fight Biz

Monday, December 1st, 2008

As an avid fight fan, I like to frequent a few MMA (mixed martial arts) web sites to keep up with the fight biz. Recently, while visiting one of my favorite sites, I came upon a rather unique, ongoing series of articles offering a behind-the-scenes look at what it takes to put on a successful mma event. The MMA organization at the root of the series is the XFC, out of Tampa FL and the series is titled ‘The Anatomy of an MMA Show’.

For those less informed about MMA, it should be noted that although MMA has recently seen significant increase in popular culture, most of the success has been centered around the most widely recognized ‘UFC’ brand.

Read More

Maximize Your Website and Domain Names

Saturday, October 18th, 2008

In today’s economy, a business needs to make the most of the marketing tools that are available.  Your web site and domain name(s) can play a vital role in maximizing your exposure to potential customers on the web.

A recent in-house audit revealed we had been sitting on several domain names purchased for future projects but which were otherwise sitting unused. This is like buying ad space and then letting other people advertise in that…

Read More

Does domain name registration duration affect search results?

Saturday, August 23rd, 2008

While discussing search engines and web design recently, I was asked if the duration of a domain name registration had any affect on a sites consideration by search engines.  I had to admit, this was the first time I had heard of this so, I set out to see what I could find on the matter and it turns out there may be some truth to it.

It seems Google had applied for a patent…

Read More

Google and the ‘Sandbox’ Effect

Saturday, August 16th, 2008

While surfing the net this weekend, I followed a trail of bread crumbs from one article to another pertaining to SEO (search engine optimization). I ended up landing on an article about a potential ‘sandbox’ at Google.

The general theory suggests that Google puts new web sites into a holding state, or ‘sandbox’ for an undetermined amount of time before releasing it back onto it’s (Google’s) search engine index. Google does this to validate the…

Read More