As MMA (mixed martial arts) continues to grow in popularity, the UFC brand  (The Ultimate Fighting Championships) continues to dominate the market. Any other MMA organization needs to be on their A-Game if they want to compete for fans and dollars.

Recently, while doing some reading I came upon an article about how one of those competing MMA organizations, Bellatore Fighting Championships, has utilized viral videos and social networking site marketing to help them compete.

There is…

I recently attended a networking event for small businesses and, as is customary at these events, everyone passed their business cards around. Now, since I am in the business of helping small businesses prepare and present the best possible image for themselves, I tend to take a good look at the overall quality and presentation of the business cards that come my way. Usually, there are a few cards in the bunch that could use a little sprucing up.

So it was at this particular event.

As mentioned in my last post, I’m a bit of a fight fan. Prior to MMA (mixed martial arts) becoming as readily accessible as it is today, I got my fight fix from boxing. I still have an active interest in boxing and recently, while catching up on some news on Yahoo Sports, I came upon another fight promotion article packed full of useful marketing tips.

The particular article of interest is titled ‘Boxing Hype Finally Reaching the 21st Century.’ In this article, numerous methods of marketing are implemented in conjunction to generate interest for the upcoming Delahoya – Pacquaio fight.

As an avid fight fan, I like to frequent a few MMA (mixed martial arts) web sites to keep up with the fight biz. Recently, while visiting one of my favorite sites, I came upon a rather unique, ongoing series of articles offering a behind-the-scenes look at what it takes to put on a successful mma event. The MMA organization at the root of the series is the XFC, out of Tampa FL and the series is titled ‘The Anatomy of an MMA Show’.

For those less informed about MMA, it should be noted that although MMA has recently seen significant increase in popular culture, most of the success has been centered around the most widely recognized ‘UFC’ brand.

In today’s economy, a business needs to make the most of the marketing tools that are available.  Your web site and domain name(s) can play a vital role in maximizing your exposure to potential customers on the web.

A recent in-house audit revealed we had been sitting on several domain names purchased for future projects but which were otherwise sitting unused. This is like buying ad space and then letting other people advertise in that space. …

While discussing search engines and web design recently, I was asked if the duration of a domain name registration had any affect on a sites consideration by search engines.  I had to admit, this was the first time I had heard of this so, I set out to see what I could find on the matter and it turns out there may be some truth to it.

It seems Google had applied for a patent in…

While surfing the net this weekend, I followed a trail of bread crumbs from one article to another pertaining to SEO (search engine optimization). I ended up landing on an article about a potential ’sandbox’ at Google.

The general theory suggests that Google puts new web sites into a holding state, or ’sandbox’ for an undetermined amount of time before releasing it back onto it’s (Google’s) search engine index. Google does this to validate the site…

Different hues and saturation levels can convey different emotions and have different affects on a viewer.

Following are some general thoughts on colors and the impact they can have on viewers.

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Yellow: perceived as cheerful and energetic, yet mellow and soft. It portrays hope, happy times and used as a way to grab one’s attention.

Examples: NY City Taxi Cabs, Arm & Hammer Baking Soda, Kodak Films, Dummies Books, Nestle Quick Chocolate Milk, and McDonalds. In nature yellow…

As we continue our quest for knowledge in the great SEO stratosphere, we offer to you a quick link to Google’s Key Word Analyzer Tool.

The Key Word Analyzer is another tool, in a suite of free tools, available from Google to aid in analyzing and developing of web sites with SEO in mind. It also provides a glimpse of the level of competition for key words or phrases, for anyone thinking about engaging in a PPC…