As MMA (mixed martial arts) continues to grow in popularity, the UFC brand  (The Ultimate Fighting Championships) continues to dominate the market. Any other MMA organization needs to be on their A-Game if they want to compete for fans and dollars.

Recently, while doing some reading I came upon an article about how one of those competing MMA organizations, Bellatore Fighting Championships, has utilized viral videos and social networking site marketing to help them compete.

There is…