Archive for December, 2008

More Marketing Tips From the Fight Biz

Thursday, December 4th, 2008

As mentioned in my last post, I’m a bit of a fight fan. Prior to MMA (mixed martial arts) becoming as readily accessible as it is today, I got my fight fix from boxing. I still have an active interest in boxing and recently, while catching up on some news on Yahoo Sports, I came upon another fight promotion article packed full of useful marketing tips.

The particular article of interest is titled ‘Boxing Hype Finally Reaching the 21st Century.’ In this article, numerous methods of marketing are implemented in conjunction to generate interest for the upcoming Delahoya – Pacquaio fight.

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Marketing 101 From the Fight Biz

Monday, December 1st, 2008

As an avid fight fan, I like to frequent a few MMA (mixed martial arts) web sites to keep up with the fight biz. Recently, while visiting one of my favorite sites, I came upon a rather unique, ongoing series of articles offering a behind-the-scenes look at what it takes to put on a successful mma event. The MMA organization at the root of the series is the XFC, out of Tampa FL and the series is titled ‘The Anatomy of an MMA Show’.

For those less informed about MMA, it should be noted that although MMA has recently seen significant increase in popular culture, most of the success has been centered around the most widely recognized ‘UFC’ brand.

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