Different hues and saturation levels can convey different emotions and have different affects on a viewer.
Following are some general thoughts on colors and the impact they can have on viewers.
———–
Yellow: perceived as cheerful and energetic, yet mellow and soft. It portrays hope, happy times and used as a way to grab one’s attention.
Examples: NY City Taxi Cabs, Arm & Hammer Baking Soda, Kodak Films, Dummies Books, Nestle Quick Chocolate Milk, and McDonalds. In nature yellow…
Read More
